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MARTINI & The Perfect Fiero
D&AD New Blood Entry 2020
This project was from the D&AD New Blood Awards 2020 that was written by Martini. The brief was to create a brand experience that celebrates Martini’s campaign idea Let’s Make Time. It needed to speak to exuberant people and encapsulate the aperitivo experience and makes an occasion out of drinking Martini.
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The solution was an aperitivo experience gift box or starter pack with a unique opening feature and everything you could need to create the perfect fiero.
This project was created with Beth Riddell-Whitlock.
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