MARTINI & The Perfect Fiero
D&AD New Blood Entry 2020
This project was from the D&AD New Blood Awards 2020 that was written by Martini. The brief was to create a brand experience that celebrates Martini’s campaign idea Let’s Make Time. It needed to speak to exuberant people and encapsulate the aperitivo experience and makes an occasion out of drinking Martini.
The solution was an aperitivo experience gift box or starter pack with a unique opening feature and everything you could need to create the perfect fiero.
This project was created with Beth Riddell-Whitlock.