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Happy Habitooo

YCN Summer Brief 2020

This was an open brief from Habito as part of the YCN Summer awards. The main objective was to own Hallowe’en but maintaining the brand tone and style with the Rick and Morty style animations and drive home the messaging that Habito provides refreshing clarity to mortgages.

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This concept can be translated using halloween references in and around the home or even other house-buying-related elements such as the estate agents or solicitors office to show how your mind can play tricks on you.

The thought of mortgages can frighten anyone so this idea takes iconic halloween and scary references and likens them to mortgages. Then Habito comes along and dispels the myths by ‘shines a light’ on them to show there is nothing scary and that sometimes things are not as they seem. Maintaining the halloween theme there can also be a competition surrounding halloween and fears and incorporating the scary references and getting people to open up about their fears of moving house.

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Maintaining the halloween theme there can also be a competition surrounding halloween and fears and incorporating the scary references and getting people to open up about their fears of moving house.

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The social media exposure can also act as

market research finding out what people are afraid of when it comes to buying houses and this can be incorporated into future campaigns.

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