Branding Identity Project
The brief for this project was to create a brand and a new concept to encourage young people to exercise. The objectives were to target young people in urban areas and to consider the logo, typography and language.
The solution was an app alongside a communications campaign with a full brand identity suite. The concept was called Kinisi, which is Greek for move and of similar origins to the word kinetic. The principals are similar with the solution being an app that tracks movement and exercise and you can accrue data and rewards.